New keyword separators: * and – and ,
Up until now, if you wanted to make an SMS request with parameters, you had to put a SPACE after your keyword, like:
myweather 94117
TextMarks now supports three additional characters you may use to separate your keyword from your parameters: * – ,
The above example could be requested with any of the following:
myweather*94117
myweather-94117
myweather, 94117
What this lets you do is build a single keyword, but promote it as if it were lots of different ones. As a final example, say you built a “COMPSCI” keyword that returns information about specific classes. You might promote it as follows, making each class appear to have its own keyword:
“Text COMPSCI-114 to 41411 for info on CS114: Algorithms”
“Text COMPSCI-175 to 41411 for info on CS175: Graphics”
… etc., each of which would pass “114″ or “175″ or anything else to the single “COMPSCI” TextMark.

February 3rd, 2010 at 11:01 am
This is great.
I would have preferred # to be included too. Then you can have
myclassifiedsad#1234
The colon : and pipe | would also be great too.
Or how about nothing, a wildcard keyword. As long as it does not encroach on any existing keywords and is not the prefix of any standard dictionary words, it can be a premium wildcard keyword like:
zq <– wildcard keyword
zq123
zq1
zqinfo
etc.
tribui