98% open rates for text compared to 15-20% for email.
No need to download apps or have a smartphone.
91% of all Americans have their mobile device within reach 24/7.
90% of texts are read within 15 minutes of receiving them. For the average user, it takes 90 seconds to respond.
Arts patrons are more mobile, although many organizations are not.
- Capacity Interactive, 2014 Performing Arts Digital Marketing Benchmark Study
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