98% of recipients read their text messages, 90% within 3 minutes.
Most cell phones receive text messages. No need to download apps or have a smartphone.
95% of 18-29 year use text and average 87.7 text messages on a normal day.
The costs and benefits of voting are weighed when a person registers, and once that step has been taken, a person need only be reminded to vote.
- Todd Rogers , Harvard Kennedy School, Paper: Text Messages as Mobilization Tools
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